
01 · Two-Sided Marketplace
Sittercity
Making the path to a better childcare match obvious.
A high-value action linked to 2× premium conversionI start where people are getting stuck: support tickets, drop-off points, and the numbers behind them. The friction usually tells you what to build next.
I partner with product and engineering to decide what belongs in v1, what can wait for v2, and how to get real value in front of people fast.
I stay hands-on from architecture to the smallest interaction, building reusable patterns so complex tools feel simple to use.
Unedited words from a founder I designed for and creators using Viewstats — shown alongside the work they’re talking about. Select any review to read it in full.
The app this recommendation refers to



Customer success taught me to listen to real frustration. Quantitative analytics taught me to dig past the noise and find the signal. Design gave me the craft to turn both into products people actually want to use. Today I stay close to the roadmap, making v1 vs. v2 calls with my PMs, while staying deep in execution.
When I’m not designing at work, I’m usually still building: Back2Back, a date-night conversation game, and Rox Travel, a way for groups to plan a trip and share one itinerary link. Otherwise you’ll find me in a story-driven video game, exploring NYC’s food scene from across the river in Jersey, at the gym, or cooking something from scratch.
I care about momentum: scope a sharp v1, ship real value, and leave room for v2. I’m collaborative in the room. I’m not always right, and I don’t have to be. Good ideas come from engineering, support, and research too. My job is to bring clarity to the problem and make sure the design actually lands.
